.................................................
3907 Keal Run Way
Louisville, KY 40241
(502) 327-0407
Communication Tools
Press Releases
Press releases are a quick way to get your information out to the news media or other organizations. Press releases are one to two page announcements that “sell your story or product” so that your audience will want to find out more. Click here for an example of a press release.
Media Advisory
A media advisory is either a follow-up to a press release or a stand-alone notice to remind the news media that you are having a particular event at a particular time and place. Click here for an example of a media advisory.
Pitch Letters
The pitch letter is a tool to sell your story, product or service on an individual basis to your audience. Pitch letters can be used for many different audiences. You can send a pitch letter to a member of the news media to pitch a story idea in advance of an actual announcement or event. You can also send a pitch letter to a consumer or a client to interest them in your product or service. A good pitch letter will personalize your news and ask for a specific action from your audience.
Fact Sheets
Fact Sheets are summaries of products, services or events. Fact Sheets can either stand-alone or be sent with a press release to back -up the information so that the press release is not too long. Editors dislike long press releases. Fact Sheets can also be used as support materials for media interviews, in press kits and as handouts at seminars or other events.
Question & Answer
Question & Answer (Q & A’s) is a list of well thought out questions that may be asked of you during a media interview. It’s a good idea to brainstorm every scenario when you’re going into a media interview and you want to get your message across in a clear and concise manner. Q&A’s keep everyone in your organization on the same page and are imperative during crisis situations.
Speeches
Some of us are great speechmakers and some of us are great writers. GershPR can do the writing to make your speeches hit their mark.
Op-ed Letters
Op-ed letters are letters to the editorial section of a newspaper. Sometimes the only way to get your point of view across to the media is through an op-ed letter. GershPR has written hundreds of op-ed letters for newspapers across the country. We can get your point across and get it published.
Ready to get started?
Copyright © 2001-2007 Gersh Public Relations. All Rights Reserved. Legal Disclaimer .
